Jerome Audureau grew up in Avignon, France. While running a summer business as part of his studies at Maxine's Hotel and Restaurant School in Paris, he developed an idea for a café dedicated to tarts.

When he moved to the United States, Jerome brought this idea with him, and, along with partner Frank Mentasena, made it into Once Upon a Tart. After more than a decade,  Jerome is still responsible for running the café.