Rubs have long been popular in the Southwest for applying to meats before grilling or roasting. There are many variations; however, I think it is hard to improve on this basic recipe. You can alter the ingredients to please your palate. Make lots; it freezes well and is convenient to have on hand for quick meals. When using, place some of the rub in a shallow bowl and spoon it onto meat or vegetables. Then rub it in. Rub off any excess with a paper towel.