About Us
What is Cookstr
Welcome! Cookstr.com is a new cooking site dedicated to providing our users with great recipes from the best chefs and cookbook authors. It’s still early days for us, and we’re adding more chefs and authors – and more recipes – all the time. We’ll also be adding new features over the next few months. But in the meantime we’re excited to share with you thousands of recipes from cookbooks you know and love, and help you discover wonderful new books and cooks.
At the heart of Cookstr is a really powerful search engine, which lets you look for recipes in a wide variety of ways. To learn more about how to use the site, go to our FAQs.
Other Things To Do on Cookstr
All of the participating chefs and cookbook authors have their own profile pages on Cookstr where you can read about them, their restaurants, and see a selection of their great cookbooks. The profiles will be updated so that you can check back to see what's new in their worlds.
When you’re looking at recipes you can easily print them or you can send one to a friend. You can also go to our recipe home page for dozens of ways to browse recipes, or to the chef and author home page to see who has recipes on the site.
Soon you will be able to create your own MyCookstr, where you can save recipes, notes, and shopping lists. Click the sign up button in the upper right hand corner and give us your email so we can let you know when MyCookstr is up and ready to go – and also let you know about new features as we add them.
Our Food Values
We believe that real food is for everyone, and that good home cooking is within everyone’s reach. We are attracted to quality recipes that rely on wholesome food. And we believe that people can make a difference simply by being responsible and resourceful consumers.
Here is a link to a website that has lots of information that will help you make great choices when you shop.
Sustainable Table: Introduction to Sustainability
How and When
Cookstr was founded in New York City in 2008 by Will Schwalbe, who is the company's CEO. Katie Workman is the Editor in Chief and Chief Marketing Officer. The site was incubated by Tipping Point Partners's CEO Art Chang and his colleagues Nicole Tecco Reece and Abby Schneiderman. It was designed by The Barbarian Group. The website was built by Pivotal Labs.
Team
Will Schwalbe, Founder and CEO. Will left his job as SVP and Editor in Chief of Hyperion Books to found Cookstr. Prior to joining Hyperion, Will worked at William Morrow. Recently, Will wrote, with David Shipley, a book called SEND: Why People Email So Badly and How to Do it Better (Knopf, 2007, 2008). Will serves on the Boards of Governors of Yale University Press, the Asian American Writers Workshop, and the Kingsborough Community College Foundation. His favorite dish is Peking Duck.
Katie Workman, Editor-in-Chief and Chief Marketing Officer. Katie was Associate Publisher of Workman Publishing, a top independent publisher and particularly known for its bestselling and award-winning cookbooks which include THE SILVER PALATE and THE BARBECUE BIBLE, among many others. Katie has spent her career creating innovative and relevant integrations between brands and recipe content and was responsible for the cookbook integration with New York-based online grocer Fresh Direct. Katie is a Board member of City Harvest and a very active supporter of Share Our Strength, the country's largest hunger relief organization. Her favorite dish is risotto.
Art Chang. Art has been a repeat entrepreneur, venture capital investor, investment banker, architect, graphic designer and waiter. His non-profit work is focused on the Cathleen B. Reynolds Fellowship for Social Entrepreneurship at New York University. Art’s favorite dish is soon doo boo jigae, a Korean tofu stew.
Editorial Team
- Christopher Styler, Senior Editor
- Mary Goodbody, Senior Editor
- Ainlay Samuels, Photo Editor
- Candice Lin, Editor
- Charles Pierce, Editor
- David Cheng, Editor
- Donna Ryan, Editor
- Elizabeth Parson, Editor
- Jamie Evans
- Laura Goodbody, Editor
- Lauren Jobson
- Lucy Savo
- Pelzel Grady, Editor
- Paula Green, Editor
- Rebecca LeMaitre
- Sarah Huck, Editor
- Victoria Spencer, Editor
Public Relations
- Kim Yorio
- Brita Rosenheim
The Barbarian Group was named one of the Top 10 Interactive Agencies by Advertising Age. The Barbarian Group is a digital services and creation company that delivers the best possible experience for the consumer through the integrated and disciplined use of the best possible practices, good ideas, people and technology. TBG’s clients have included Kashi, Getty Images, Adobe and CNN.
Pivotal Labs (http://www.pivotallabs.com) is a leading software development consultancy that leverages agile development practices to provide quick, reliable business results. Pivotal's process has influenced some of the most innovative companies in today's market, including Twitter, Salesforce, Urban Dictionary, and Best Buy. In March 2009, Pivotal received the Jolt Product Excellence Award for its productivity tool, Pivotal Tracker. Pivotal has offices in San Francisco and New York City.
Tipping Point Partners is an incubator that builds and operates Internet startups. Tipping Point’s startups are typically led by entrepreneurs who have the expertise and personal relationships to enable disruptive concepts to be adopted by leading companies in large markets. Working on Cookstr were:
- Art Chang, Founder and CEO
- Nicole Tecco Reece
- Abby Schneiderman
Press
Contact Kim Yorio at pr@cookstr.com.
Read about Cookstr in the New York Times and TechCrunch.